- Leadership - Sustainable set up, coaching and steering of professional competent store managers within the assigned district/area
- Business Focus - Driving district/area performance and efficiency based on extensive market awareness/understanding to achieve and surpass business targets
- Operational Excellence - Ensuring a consistent implementation of all standards based on profound store processes understanding to reach an international consistent brand image and accelerate process efficiencies
- Corporate Compliance - Securing compliance on legal and organisational regulations regarding Corporate Centre standards as well as country specific policies
- Performing role model ship in terms of leadership, collaboration, communication and engagement; Conveying an outstanding level of customer centricity to assigned store staff (e.g. via e-learnings, Mystery Shopper monitoring and regular observation during trainings on the job); 1st level support to store managers.
- Professional and disciplinary lead, performance appraisals, recruiting and coaching of store managers; managing and supporting change according to corporate strategy defaults.
- Supporting store managers in building up successful/professional store teams (e.g. through the facilitation of continuous professional and personal team development); identification and sustainable development of talents among store staff in terms of succession; fostering of an effective exchange of best practices.
- Efficiency oriented management of sales activities through the use of profound market/retail expertise as well as the continuous analysis of central sales KPI to drive sales results and surpass commercial targets.
- Sales steering and personal cost planning as well as cost monitoring (e.g. write downs, maintenance costs, stock optimization) to realise budget and using opportunities for comprehensive cost-optimization to sustainably enhance profitability.
- Derivation and execution of effective measures to sustainably realise specific and superordinate sales strategies; continuous exchange with Sales Director/HQ on sales strategy, area/district performance, overall target achievement, change progress and human relations.
- Assure consistent transparency on corporate strategy, process demands as well as corporate values and ethics across assigned area/district by exchange with Sales Director / HQ.
- Securing compliance with all process standards (operational manuals, merchandising handbook, …) and relevant legal requirements (in particular health and safety regulations) through predefined store checks and regular store visits.